Our Guide to Google Shopping Ads

Google Shopping Ads help you to reach thousands of people who are shopping each day using Google, whether that is on the main Google search page or on YouTube, the Google Assistant or Google Maps. You can find them at every stage of the shopping journey and get your products in front of them when they are ready to buy.

We are very experienced in running Google Shopping Ads for a wide range of retailers and we can help you get started for the first time or make sure you are getting the best out of your existing campaigns.

From setting up your product feed in the Google Merchant Centre to creating your Shopping Ads within your account, we can guide you through the whole process. If you have products ready for sale at competitive prices, then Google Shopping is an excellent way to quickly get your entire product catalogue displayed when people are searching for your goods on Google.

As in the example above, we will help you optimise your product feed, so the right products appear at the right time giving you every chance to capture that sale. Google Shopping Ads work well alongside standard Google Search Ads and we can integrate them into your current campaign strategy.

As with all Google products, there is a move towards automation and leveraging machine learning and AI with Google Shopping Ads. We keep up to date with the latest changes and have been using both Smart Shopping Ads and now Performance Max Ads to enhance the returns for our retail clients. These newer ad formats use the conversion history of your account together with a range of signals that Google taps into automatically to show your shopping ads across search and a range of relevant Google properties. When implemented correctly, they can give you an edge in comparison to standard shopping ads and can offer you new places to sell your products and expand your reach.

Get in touch now and we’ll be glad to talk through the options for Google Shopping Ads.